Jason Feist - J7 Surfboards

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Jason FeistCape Cod native Jason Feist was a product of the '80's surf resurgence. He got his 1st board at age 10 and learned to surf alongside the Sullivan and Zavorskas Brothers, Matt Richards, Brendan McCray, Steve Esterbrook, Seb Frawley, Tripp Taylor and many more. After graduating Nauset High School in 1991 he moved to California and began shaping in 1997. Fast forward to the present. Now he has a shop and shaping room in downtown Santa Barbara and if you paddle out at any of the point breaks in the Santa Barbara area, you'll see that most of the best surfers in the water are riding J7s.

Interview by Brendan McCray

  • What can you say about growing up surfing in New England in the 80's and what was your most memorable board from that era?  

Having grown up as a surfer in New England and the colorful cast of characters that made up that surfing community in the 80's, definitely left me with some of my life's best  memories. The greatest part is that every time I go to visit my family and friends, all the characters are still there and are always hanging at the beach! My most memorable board from that era was a 6'2" Town and Country. The shape was pretty simple but it had the quintessential 80's airbrush. Another board that I will always remember was my first custom. It was a 5'10" Local motion swallow tail with glass on fins. I was so friggin happy when that board arrived. That was the first board that I ever got barreled on.

  • What are your thoughts about the return of 80's style board design ala dumpster diver etc.?

Short, wide, thick with low rocker. Pretty hard to beat that recipe when the waves are a bit slower or you just want to up your wave count. I personally feel that by combining the proven design elements of the 80's with the refinements of the more modern shortboards, you can maximize both performance and efficiency.

  • Compare making a board for a WQS/WCT surfer, to making one for an overweight, out of shape New Englander who surfs good waves only a handful of times a year?

Super Size it! Haha, just kidding. You mean the difference in making a board for say Bobby Martinez versus someone like you or I? Well, probably just making sure the volume is adjusted accordingly. For the most part, the Pros have always dictated what we ride at some level. The difference being that when you surf everyday and are in top physical condition for surfing, you can sacrifice volume for performance. When your schedule only allows you to be on it when the waves are good or you have time, some extra foam can really help a surfer get the most out of a session. But overall, the basic design elements are always going to be similar. The trick for the shaper is to hide the volume in a way that does not sacrifice any performance.

  • I noticed on your website you that you mentioned Mike losordo (aka Wolfman, aka Treasure Mike aka Big Guy) of Hawaiian Moon surfboards as one of your shaping mentors. I checked that out with Mike and here's what he had to  say, " the only thing I taught that little f___ was to mow lawns,  to f****n work and to stop kissing up to the old ladies we worked for." What can you tell us about that?  Kind of a Mr. Myagi/ karate kid thing?

Hahaha! Well if that is not mentoring, I dont know what is. He taught me how to mow lawns and now I mow foam! As far as his other two lessons, well the one is a no brainer and if I didn't kiss up to the old ladies and left the customer relations up to Mike, we would have both been fired! So yeah, definitely a Karate Kid/Mr. Myagi thing going on there.

  • Did you ever own a pair of Clam Diggers in the 80's?

No, I came from a family of well diggers not clam diggers. So I always wore jeans and work boots. But, I think that will be what we call J7's newest board model "The Clam Diggah"

  • How do you compare living and surfing in CA to Cape Cod?

When I moved to California almost 20 years ago, I came in search of warmer weather and more consistent surf. Its funny though because my most memorable sessions are all from growing up on Cape Cod or from visiting my family there and scoring some good ones at my old home breaks. Good swells are definitely more common here in California, but there sure is something special about surfing in the Northeast.

  • 10 years from now what do you hope to be doing?

First and foremost, living in good health and surrounded by my family and friends. Obviously surfing every chance I can and by working hard and always refining my board designs, I hope to have established J7 as a highly respected and recognized Surfboard brand.

  • Any thoughts on the ASP on Long Island?

It is pretty cool that the ASP has decided to run an event on Long Island. The  surfing that is going on right now at that level is incredible and it will be good for the younger generations of NE surfers to have the opportunity to see first hand the athleticism and skill the best surfers in the world have.

  • What advice would you give to a young aspiring NE shaper?

Hmmm. Well first off, have fun with shaping. It is an amazing part of surfing when you made the board you are riding. The NE may not be the most consistent place on Earth to be a surfer, but there is still a wide variety of wave types and conditions and that is a great resource for a shaper to experiment. The next bit of advice is that if you are looking to make a career out of building surfboards, especially in the NE, have a good back up plan. It is a labor of love, not money.

  • What is the story behind the J7 Logo?

I was born at Cape Cod Hospital on 7/7/73. The logo represents the day my amazing parents brought me into the world! July 7th.

  • Are there any new designs that you are working on right now?

I am always refining and making adjustments to our existing line-up of board models. But most recently I have been working on a shortboard template that has been going good for many of my friends and team riders. It has a slightly fuller outline and a mellow rocker for glide and speed. It does not have a name yet so maybe it will become the "Clam Digger"

  • Anything else you want to add?

Just if that you are surfing out on the Cape and a guy starts asking you a bunch of questions about what boards you ride and if you ever heard of J7? It is most likely my Dad. He has been known to patrol the beaches checking out who is riding what! He is also quite the salesman so watch out!

  • Oh yeah! Where is the best place to find J7 Surfboards in the Northeast?

Check out Nauset Sports this summer in Orleans, Ma or Island Surf and Sports in Newport, RI. You can see more at www.j7surfdesigns.com or reach out to our NE sales Rep. Rob Jones @ 401-212-7457 Rob's Email is This email address is being protected from spambots. You need JavaScript enabled to view it. .

  • One last question. There's been a lot of debate in the surf forums about what color surfboard is the fastest. What do you have to say?

Probably the one with the racing stripes.

Bobby MartinezBobby Martinez

Adam VirsAdam Virs

Rachel FinnRachel Finn

Shaye Cavanaugh at Rincon
Shaye Cavanaugh





More info:

Jason Feist
J7 Surfboards
Ph  805-886-3017
Fax 805-962-5035
This email address is being protected from spambots. You need JavaScript enabled to view it.


0 #1 Rachael Finn 2011-04-13 13:23
Great interview guys!

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